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Welcome to
The sovereign Creator
How to grow a 6-figure audience
(without leaving your day job).
Join hundreds of others accelerating their independence through content creation. Access everything I've used to grow from zero to 650k followers in 18 months while working full-time.
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The Sovereign Creator Is Perfect For
10 Common Problems
Beginner Content Creators Face
All aspiring content creators face the same 10 problems:
If you're reading this, chances are one (or more) of these problems are keeping you up at night (and keeping you from building your audience online).
And chances are, you know you should be growing your audience - which is why you're on this page in the first place.
Whether it's to amplify your voice, enhance your personal brand, or build a foundation for your future business, audience growth is something that's been on your list for a while.
- Balancing content creation with a full-time job
- Overwhelm from the vast array of social platforms
- Fear of being too late to start on a platform
- Struggle to engage and retain followers
- Difficulty in finding your unique voice
- Challenges in creating content consistently
- Navigating the algorithm changes
- Monetizing your audience effectively
- Scaling content production
- Managing burnout and staying motivated
The course you've been missing.
Maybe you've tried growing an audience before. But, time and time again, you hit a plateau. Something always seems to interfere. What starts off exciting quickly becomes overwhelming. And before you know it, you're wondering if it's even possible to balance this with a full-time job.
But this is because you didn't have the right guidance.
You tried to expand your presence on your own, facing obstacles that seemed insurmountable.
But The Sovereign Creator solves that problem.
You progress with insights and strategies that the most successful Creators rely on day-in, day-out.
Demolish Limiting Beliefs and Bad Tactics.
We'll conquer two categories of failure modes that beginner and advanced Content Creators face in The Sovereign Creator:
Failure Mode 1: Starting
Problem 1: Not setting the correct expectations (thinking it’ll happen overnight)
Solution: Commit to a minimum of 6-months with 10-15 hours / week before you judge your outcomes.
Problem 2: Worrying you don’t have anything novel to say
Solution: Borrow credibility to earn credibility.
Problem 3: Worrying what other people will say
Solution: Remember the Spotlight Effect. Keep the benefits front of mind. Remember that we all die.
Failure Mode 2: Endurance
Problem 1: Not actually having the bandwidth to commit
Solution: Make sure your desire to start matches your ability to start.
Problem 2: Not having accountability
Solution: Create under your own name. Tell people close to you that you’re committing. Connect with other Newsletter Operators.
Problem 3: Not making it enjoyable independent of results
Solution: Ask the question, “How can I enjoy this independent of my results?”
Problem 4: Not re-using old content
Solution: Re-use content regularly to stay consistent
Problem 5: Not creating systems
Solution: Create your simple growth and engagement systems
The Time To Start Is Now
Stop guessing your way through audience building.
The biggest mistake aspiring Content Creators make?
Overcomplicating, not understanding the “80/20” of success, and spending time on efforts that won’t result in meaningful growth.
It’s easy to be overwhelmed by the myriad of advice and artificial complexity on what it takes to grow an audience.
Here’s the truth: It’s not complicated.
You just need the right systems and mindset.
Let’s tackle this together.
What's in the course?
Here's what's in the course curriculum:
Module 1: Introduction
- My Credentials & Journey
- Course Outcomes
- What To Expect
Module 2: Foundations
- How To Find Your Niche
- How To Name, Brand, And Structure Your Creator Portfolio
- How To Setup Your Profiles
- How To Design Your Creator Strategy
- How To Choose Your Technology Stack
Module 3: The Tactical Playbook (“Simple Growth”)
- Step 1: Niche Selection
- Step 2: Content Pillars
- Step 3: Information Flow & Capture
- Step 4: Idea Generation
- Step 5: Idea Validation
- Step 6: Write
- Step 7: Post
- Step 8: Analyze
- Step 9: Transform
- Growth Tactics: Linkedin, Twitter, And Instagram
- How To Connect With Other Creators
Module 4: The Mindset & Systems Playbook (”Hard Growth”)
- Failure Mode 1: Starting Problems
- Failure Mode 2: Endurance Problems
Module 5: Monetisation
- When To Monetise
- Evaluating Monetisation Methods
- The 17 Ways To Monetise (Including Affiliates, Job Boards, Digital Products, Events, Investment Funds, Saas, & More)
Module 6: Templates & Guides (14 resources)
- The Sovereign Creator Niche Finder
- The Sovereign Creator Portfolio Structure
- The Sovereign Creator Profile Setup Checklist
- The Sovereign Creator Strategy
- The Sovereign Creator Technology Stack
- The Sovereign Creator Content Pillars
- The Sovereign Creator Idea Generation Board
- The Sovereign Creator Information Flow & Second Brain
- The Sovereign Creator Idea Generator
- The Sovereign Creator Writing Checklist
- The Sovereign Creator Posting Checklist
- Content Transformation Instagram Carousel Template (1080 x 1080px)
- Content Transformation LinkedIn Carousel Template (1200 x 1500px)
- The Sovereign Creator Monetisation Methods
You'll also get access to the Newsletter Mastery & Master Delegator Primer Packs (worth $400):
Starting a Newsletter is a critical ‘next step’ after beginning your Social Media content creation journey.
Why? Social media algorithms frequently change meaning your ability to reach your audience changes, people get de-platformed (for no good reason at times!), and it’s near impossible to have the same level of intimacy with your audience without it.
Further, if you’re wanting to grow an audience and are prepared to invest money to get back time, having help—in the form of a Virtual Assistant—is one of the highest ROI investments you can make to stay consistent and actually achieve what you set out to: growing a 6-figure audience.
So, I’ve decided to provide access to these primer packs too. They will give you everything you need to get started on your Newsletter and Virtual Assistant journey:
Newsletter Mastery (Primer) (Value: $250)
How to start, scale, and monetise a 5-figure subscriber newsletter (without leaving your day job).
In this primer, we'll tackle the following:
- My Story With Faster Than Normal And The Intelligence Age
- The Difference Between Good Growth And Bad Growth
- How To Evaluate Growth Channels
- Organic Growth Channels
- How To Get Your First 1,000 Subscribers
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The Master Delegator (Primer) (Value: $150)
How to hire, onboard, and ramp virtual assistants that will save you 15+ hours per week as a content creator, founder, leader, or investor.
In this primer, we'll tackle the following:
- The Methods Of Hiring
- The Options For Each Method
- How To Create And Post A Job Description
- How To Schedule Interviews
- How To Conduct Interviews & Select Candidates
- How To Use A Trial Period To Increase Your Hit-Rate
- How To Create A Lightweight Contract
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What is the price?
To develop audience building skills, you have several paths options.
One-on-one coaching can cost thousands of dollars per hour. Alternatively, you might opt for a ghostwriter or agency, who generally charge between $5,000 and $10,000 monthly. There's also expensive masterclasses charging $500+ for foundational knowledge.
But let’s shift our perspective here. Another way to think about the cost is as an investment for future returns.
What kind of returns? Time ownership. Financial freedom. Relationships in all corners of the globe. Career opportunities. Serendipity like you’ve never experienced. No lingering regret that you didn’t take the asymmetric bet you knew was there.
If you’re serious about growing an audience, then a little money upfront to accelerate your pathway to success and avoid costly mistakes is the smart thing to do. Especially given the potential upside you stand to make if you execute what’s included in the course.
Here are the pricing details:
The Sovereign Creator
$150
- The Core Sovereign Creator Curriculum — 3+ hours of material delivering everything I’ve learned in growing from zero to 650k followers on Twitter, LinkedIn, and Instagram in the last 18-months while working full-time, including starting, growing, and monetising your brand.
- The Sovereign Creator Bonus Template & Guides — 14+ bonus templates covering everything from finding your niche, creating brand assets, choosing your tech stack, content creation playbooks, platform specific growth advice, and more.
- Lifetime Access To All The Course Material — As the Social Media Universe evolves, so will the strategies and tactics required to succeed. The course will be periodically updated to account for this and you’ll have access forever.
- The Newsletter Mastery Primer Pack — You’ll get access to core modules of my Newsletter Operator course to help you start, scale, and monetise a newsletter. (Value $250)
- The Master Delegator Primer Pack — You’ll get access to core modules of my virtual assistant course to help you find, hire, onboard, and manage a virtual assistant and get time back in your day while scaling your audience. (Value $150)
- Exclusive Bonuses — Keep scrolling, there's some extra goodness below—I think you'll like them.
Free bonuses to take your Audience building game to a new level.
In addition, I'm including all of the below—completely free:
The Generative AI Content Production Playbook (Value $49)
The Sovereign Creator Content Planner (Value $49)
The "Do Things That Don't Scale" 0 to 1k Followers Action Plan (Value $49)
The Writing Mastery Guide (Value $29)
A Crowdsourced List Of The Best Resources On The Internet (Value $29)
The 2nd Brain Database Template (Value $29)
Exclusive Discounts On Tools And Services (Value $1500+)
Zero Risk Guarantee & Money-Back Promise
I have 100% confidence that for people who are serious about starting and growing a social media audience, The Sovereign Creator will be one of the best investments you’ll make for your entire Creator career.
But, I appreciate that it can be hard to trust a stranger on the internet.
And life is too short to spend it learning something that doesn’t provide you immense value.
I want you to have full faith in your investment with me.
So, if you’ve completed less than 40% (to be fair to other students) of the core modules and still aren’t 100% happy with your experience, send me an email (within 30 days of purchasing the course) and I’ll happily refund your entire payment.
(Note: As this is a digital product, access to all course materials, including templates & bonuses will be immediately revoked).
Frequently Asked Questions (and answers!)
This course is suited for:
(1) Beginner Creators with no existing social media presence
This course will be a comprehensive, efficient, and risk-free way for people serious about starting a social media audience to get started.
(2) Intermediate Creators with up to 20,000 followers
You’ll get all the tactics you need to optimise your workflows to grow faster, getting valuable time back in your day and creating content with higher-efficiency
(3) Advanced Creators with 20,000+ followers
The main value for advanced creators will be having everything you need in one place and a behind-the-scenes look at how I’ve grown from zero to 610k followers on Twitter, LinkedIn, and Instagram simultaneously. You’ll be able to replicate all the advanced playbooks and templates in your content creation process.
No past experience with social media growth is required.
If you’re dabbling in audience growth just for fun, then this course is probably not for you.
Growing an audience takes at least 5-15 hours per week sustained over 3-6 months to see results.
If you want results without the patience it requires for success, this course is not for you.
Further, while we’ll touch on important writing principles, this is not a writing course.
It’s not for everyone.
But there’s never been an easier way to create time and financial freedom, relationships in every corner of the globe, or amplify your business with zero paid ads.
If you’re serious about succeding in the next 10-20 years, having an audience will be table stakes. It’s an essential ingredient that will elevate your success signficiantly.
You shouldn’t. Well, unless you want what’s worked for me (and many others I’ve advised).
In the last 18-months, I’ve built my social media audience of 650,000 people (Twitter, LinkedIn, and Instagram) and grown 2x newsletters (Faster Than Normal and The Intelligence Age) to 60,000 and 50,000 subscribers respectively and 5-figures in monthly revenue each—while working at a Series A Startup full-time.
I believe what I’ve done is entirely repeatable to anyone willing to put in the time.
This course shares all of the playbooks, systems, and templates I wish I had when getting started and will drastically reduce your time to success.
See the outline above. The course is self-paced and mostly text, with video and images.
Each module is separated into a theory and practical component to ensure that you get the what and the how.
You’ll also get Notion and Excel templates.
It takes about 3 hours to complete start to finish.
While even the best information can be priceless and life-changing, I want this course to be accessible to anyone serious about starting and growing a social media audience.
Further, and to the best of my knowledge, there’s no other Creator course that includes detailed modules on growing & monetising a Newsletter or hiring and working with a virtual assistant.
I’ve also included a tonne of bonuses that I think you’ll love and that are worth more than the course alone.
I spent ~300+ hours packaging up everything I’ve learned from my experience, including notes from mastermind calls, and many other resources.
You’ll get instant access to actionable information that you can use immediately to start growing your audience.
No, except to honor the zero-risk guarantee. With hundreds of students, it’s not possible to provide 1:1 email or call support.
Absolutely! As the Social Media Universe evolves, so will the strategies and tactics required to succeed.
The course will be periodically updated to account for this and you’ll have access forever.
A lot can change in 12 months.
I sat on the fence of audience building for several years before getting started and it’s easily the greatest thing I’ve ever done for my career—I only wish I started sooner.
There's never been a higher probability asymmetric bet you can make.
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